5 Integrated Digital Marketing Agencies Driving Growth Through Empathy

India is not a single, or unified market. It is a vibrant collection of cultures, languages, and histories: a diversity that cancels a one-size-fits-all approach to digital marketing strategies. When most buying decisions are emotional, true connection means going beyond basic targeting. Even as fears of AI replacing entire digital marketers are very real, it isn’t the death of agencies because marketing requires a great amount of empathy. It’s humans, who understand nuances, aspirations, and the very soul of the Indian consumer. The essence of being Indian is reflected in…

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Clarification Issued on Report Concerning Supreme Court Review Order

A clarification has been issued regarding a report published by The New Indian Express on 10 November 2025 titled “SC dismisses Pavithra Gowda’s review plea in Renukaswamy murder case.” The article stated that the Supreme Court had “warned” senior advocate Sidharth Luthra, appearing for the State of Karnataka, about alleged “five-star treatment” being provided to the accused. It has now been confirmed that this attribution is incorrect. The review petitions were dismissed in chambers on 6 November 2025 without an open-court hearing and no notice was issued to the State.…

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New vs. Resale: Which Home is Right for You?

– by Akash Pharande, Managing Director – Pharande Spaces Choosing between buying a new home and a resale property is an important decision for any homebuyer. They have to weigh factors like cost, convenience, and long-term value. New homes have the most up-to-date building codes, modern conveniences, and safety features. Resale homes are ready to move into and are often in established neighbourhoods. Knowing the pros and cons of each can help you make a smart investment that fits your lifestyle and financial goals. As with any important decision and for…

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Health-Conscious Homebuying – The Rise of Wellness Living

– by Anil Pharande, Chairman – Pharande Spaces For most Indians, buying a home is the biggest investment they'll ever make, so it makes sense to get the best options they can afford. Branded builders offer aspirational premium through high-quality homes and locations, but the idea of premium features is itself changing quickly. Wellness has become a top priority since COVID-19, which was the worst healthcare crisis in history. Wellness – The New Luxury Luxury homes have always been known for their high-end features. But before COVID-19, “luxury” in real…

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​Are you Buying Your Dream Home or a Nightmare?

– by Akash Pharande, Managing Director – Pharande Spaces When we ask new first-time home buyers why they regret their purchase, the answers are very different depending on where they live. The 'regret' factor when buying a home is very much related to social values, which are a group of factors that don't fit into a single mould. What is important in Australia or Canada may not mean much to an Indian. Still, there are some things that everyone regrets, no matter where they live or what culture they belong…

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The Hidden Truth About Home Loans – How Banks Decide If You’re Worth The Risk

– by Akash Pharande, Managing Director – Pharande SpacesIf you think getting a home loan is just about having a decent credit score and a steady job, think again. Banks and NBFCs have a whole playbook of evaluation criteria – some you know about, many you don't. This festive season, as you prepare to make that dream home purchase, let me pull back the curtain on how lenders really assess whether you're a worthy risk or not. The Obvious StuffBanks evaluate home loans using many criteria – some standard, some…

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​Redevelopment with a Conscience

– by Akash Pharande, Managing Director – Pharande Spaces As India's cities expand, redevelopment projects are rapidly reshaping our cities' skylines—but this transformation invariably brings some serious challenges with it, namely to the natural ecosystems that have been part and parcel of the areas being urbanized. It is widely acknowledged that modern construction consumes significant resources. Buildings consume nearly a third of available potable water, as much as 1/4th of the available electricity, and give rise to huge quantities of waste. This has given rise to the trend in sustainable…

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8 Factors That Can Derail Your Property Investment

– By Anil Pharande, Chairman of Pharande Spaces Experienced real estate investors recognize that anticipating obstacles is equally important as identifying opportunities. Ignoring possible dangers might reduce profitability and jeopardize long-term objectives. Let's look at eight of the most pressing challenges, as well as concrete measures for protecting your returns. 1.  Rising cost of capital – reduces real returns Borrowing costs influence both your financing expense and the benchmark yield you seek to outperform. India's policy repo rate rose from 4.0% in January 2020 to 6.75% in August 2025, a…

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GST Reforms vs 50% Tariffs – How Will the Housing Sector Fare?

– by Akash Pharande, Managing Director – Pharande Spaces India's housing sector stands at a critical juncture as two major policy shifts — the upcoming GST reforms and the 50% US tariffs on Indian goods — stand as opposing forces that can potentially reshape demand, affordability, and supply of housing. While the GST reforms promise relief via lower input costs, the tariffs threaten to dampen these gains. This will impact different housing segments to varying extents. GST Reforms – Limited Relief The government's proposed GST simplification into two primary slabs of…

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Cities Underwater – How Infrastructure Failures Swamp Pune and Mumbai

– by Akash Pharande, Managing Director – Pharande Spaces The real estate industry in Pune and Pimpri-Chinchwad, its twin city, has been booming in recent years, making them two of the fastest-growing cities in India. In just five years, the number of new homes sold in Pune went from 60,000 in 2019 to 90,000 in 2024 – a huge 50% rise. This growth has obviously worked well for the local economy, but it has also revealed major flaws in the city's infrastructure. Such flaws are producing chaos that can potentially…

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