The Hidden Tax of Chaos – How hassled visitors are shrinking our tourism GDP by billions

  Author: Vivek V Kumar (MD, Lexicon World) is a marketing communications leader who has helped 100s of organisation enhance their reputation and bolster their sales with real world changes and messaging   In our previous discussion on the need for Chief Tourist Happiness Officer, we looked at the Atithi Paradox and the strange way our ancient culture of hospitality fails to show up on our modern city streets. Today, we need to talk about the language that every politician and every bureaucrat understands very well. We need to talk…

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The “Atithi” Paradox: Why 5,000 Years of History is Losing to 50 Years of Hospitality

Author: Vivek V Kumar (MD, Lexicon World) is a marketing communications leader who has helped 100s of organisation enhance their reputation and bolster their sales with real world changes and messaging   We have the Taj Mahal, the eternal soul of Agra. We have the sacred, pulsing Ghats of Varanasi, the golden sands of Jaisalmer, and the emerald backwaters of Kerala. By all laws of logic, geography, and heritage, India should be the undisputed tourism capital of the planet. We are a civilization that has welcomed travellers for millennia, built…

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​​Why Your City Needs a “Chief Tourist Happiness Officer” (And No, It’s Not Just a Fancy Title) ​

Image Credits: @{Luna}/Pinterest Author: Vivek V Kumar (MD, Lexicon World) is a marketing communications leader who has helped 100s of organisation enhance their reputation and bolster their sales with real world changes and messaging  How fixing the “Tourist Experience” actually fixes the city for the rest of us.  We’ve all seen it. A foreign traveller standing on a corner, looking confused at a map while dodging a chaotic swarm of honking rickshaws. Or a family from a neighbouring state trying to find a clean public toilet near a world-famous temple, only to be met with…

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​The Ferry Effect: How Reliable Connectivity is Creating Small Businesses All Over the Andaman Islands

The Unforeseen Economic Boom Fueled by Reliable Inter-Island Transport Andaman and Nicobar Islands, Port Blair, When the number of tourists to the Andaman Islands went up 120% in just one year—from 3.23 lakh visitors in 2023 to 7.10 lakh in 2024, headlines praised the growth. But the real story isn't about how many tourists came. It's the driver of the car who went from one to three cars. The owner of the homestay whose kids are now in college. The dive instructor is serving twice as many clients without adding…

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The 8 best Greek destinations

The latest analysis from Astons, reveals eight of the best locations in Greece for Golden Visa holders, whether they’re relocating to enjoy retirement or looking to take full advantage of the business and investment opportunities Greece has to offer.   Best for non-dom professionals   Athens City For professionals who are looking to relocate to Greece, there is nowhere more prosperous to be than the Greek capital of Athens. Jam packed with charm and ancient history, Athens is one of Europe's leading cities, blending the old world with the new in…

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Over 100 tourism leaders confirm support for Gloria Guevara to become next Secretary-General of UN Tourism, as her campaign gains strong momentum

  More than 80 CEOs endorse Gloria Guevara due to her track record Gloria Guevara’s unrivalled 35 years of public and private sector experience will re-energise the role of Secretary-General The “GG for SG” campaign focuses on innovation, skills and growth in tourism Strong public and private sector backing including from 20 Tourism Ministers   Gloria Guevara, a globally-recognized leader in travel and tourism, has secured critical support from over 100 global tourism leaders who are backing her dynamic candidacy for the position of Secretary-General of UN Tourism. Her campaign…

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Showcraft Productions Receives Prestigious Award for Most Innovative Event Agency at India Travel Mart 2023

  ●      Showcraft bags the award for Most Innovative Event Agency at India Travel Mart 2023 organised at Rajasthan International Centre. ●      The India Travel Mart, renowned as India’s Leading B2B Travel & Tourism Showcase & Conclave, focused this year’s event on the theme “MICE & Wedding B2B EXPO, CONCLAVE & AWARDS.   Showcraft Productions, India’s premier Experiential Marketing Agency, proudly announces its recent recognition and achievement at the esteemed India Travel Mart (ITM) 2023. Showcraft was honored with the prestigious “Most Innovative Event Agency” award at the event held…

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NAZAARE HOLIDAYS AND TERRABLU CLIMATE TECH JOIN FORCES TO PIONEER SUSTAINABLE TRAVEL

  Nazaare Holidays Pvt. Ltd., a renowned and leading travel company, is delighted to announce its strategic alliance with TerraBlu Climate Technologies Pvt. Ltd., an innovative climate-tech firm. This partnership represents a momentous milestone as Nazaare Holidays embarks on its journey to becoming a sustainable travel company, committed to promoting tourism that harmonizes with and safeguards our natural environment.   With an unwavering commitment to reducing the adverse impacts of tourism while maximizing its benefits, Nazaare Holidays endeavours to leave a lasting legacy of clean and thriving landscapes for generations…

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Sagarmala Program Boosting Tourism Economy in Karnataka and Tamil Nadu

  Ministry of Ports, Shipping, and Waterways, under its Sagarmala Programme, has pushed a number of reforms and initiatives in the maritime industry to strengthen the country's socio-economic and regulatory environment. One of the key initiatives of the Ministry is to promote and develop a unique and innovative concept of floating jetties ecosystem which when compared to traditional fixed jetties, offers a number of advantages, such as being environment friendly, having a longer shelf life and modular construction.   Under the ambit of Sagarmala, Ministry has provided in-principle approval to…

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Star Air signs lease for two more Embraer E175 passenger jets to boost regional air connectivity in India

Star Air, the aviation vertical of Sanjay Ghodawat Group, has signed a lease for two more Embraer E175 passenger jets with Nordic Aviation Capital (NAC), the largest Regional Aircraft Lessor in the world.   These two aircraft are in addition to the two Embraer E175 jet orders signed at the Farnborough International Airshow, UK in August 2022. The first of these four aircraft orders is due to arrive in January 2023.   Focusing on establishing a fleet of Embraer aircraft to improve regional connectivity, the E175 is powered by GE…

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