The “Atithi” Paradox: Why 5,000 Years of History is Losing to 50 Years of Hospitality

Vijay Raman

Author: Vivek V Kumar (MD, Lexicon World) is a marketing communications leader who has helped 100s of organisation enhance their reputation and bolster their sales with real world changes and messaging   We have the Taj Mahal, the eternal soul of Agra. We have the sacred, pulsing Ghats of Varanasi, the golden sands of Jaisalmer, and the emerald backwaters of Kerala. By all laws of logic, geography, and heritage, India should be the undisputed tourism capital of the planet. We are a civilization that has welcomed travellers for millennia, built…

Read More

India Demonstrates Advanced Air-Launched Anti-Ship Warfare Capability

Vijay Raman

Defence Research & Development Organisation (DRDO) and Indian Navy have successfully conducted the maiden salvo launch of Naval Anti-ship Missile-Short Range (NASM-SR) from the Navy’s helicopter platform off the coast of Bay of Bengal in Odisha. During the trial, two missiles were launched in quick succession from the same helicopter, making it the first salvo launch of an advanced air-launched anti-ship missile system.   All test objectives were fully met as per the data captured using various range tracking instruments like radar, electro-optical system and telemetry deployed by the Integrated…

Read More

India’s longest Ganga Expressway has been inaugurated

Vijay Raman

Prime Minister Narendra Modi on Thursday inaugurated the 594-km access-controlled greenfield Ganga Expressway in Hardoi, marking a major boost to road infrastructure in Uttar Pradesh.   The six-lane expressway, expandable to eight lanes, connects Meerut in western UP to Prayagraj in the east, significantly reducing travel time between the two cities to around six hours. Passing through 12 districts, the corridor is expected to enhance connectivity for hundreds of towns and villages along its route.   Built at an estimated cost of over ₹36,000 crore, the project is among the…

Read More

CARE Doctors Report Increase in Kidney Stones and Urinary Infections During Summer

Vijay Raman

Ignoring Dehydration Can Lead to Severe Kidney Complications   For many, summer brings to mind thirst, fatigue, and heatstroke. But doctors warn that the kidneys are among the first organs to suffer silent damage during extreme heat. Urologists say that every year, as temperatures rise, hospitals witness a significant increase in patients presenting with kidney stones, urinary tract infections, burning urination, reduced urine output, and severe pain in the lower back and flank region.   Doctors at CARE Hospitals, Malakpet explain that during summer, the body loses substantial water through…

Read More

Indian Scientists Develop Energy-Storing Material That Changes Color

Vijay Raman

Researchers have developed a novel “smart oxide” material that can both store energy and visually indicate its level of charge, marking a significant advance in next-generation energy storage technologies.   The material, based on transition metal oxides, combines the functions of a battery and a display system. As it charges and discharges, the oxide undergoes changes linked to electrochromism, causing it to shift color in direct proportion to the amount of stored energy.   In practical terms, the material can appear transparent or lightly colored when discharged and turn darker—often…

Read More

India Achieves Record Electricity Supply Amid Surging Demand

Vijay Raman

India successfully met its highest-ever peak electricity demand of around 256 gigawatts (GW) without any major shortage, marking a significant milestone in the country’s power sector. The record demand was recorded on April 25 amid an intense heatwave sweeping across several regions, which sharply increased the use of cooling appliances such as air conditioners and coolers.   Despite the surge, the national grid managed to supply the full demand during peak daytime hours, reflecting improved capacity and better grid management. The achievement was supported by a strong contribution from renewable…

Read More

​Experience Every Super Moment This Cricket Season with California Almonds

Vijay Raman

Introducing Superfood for a Super You — a bold, new brand platform brought to life through an exciting campaign featuring famous cricket personality Navjot Singh Sidhu, whose signature energy invites fans to engage, celebrate, and win big. This cricket season, California Almonds brings together the excitement of cricket with the nutritional power of almonds, through its latest campaign, ‘Superfood for a Super You’. Packed with 24 nutrients, including vitamin E, fibre, magnesium, protein; almonds are the ultimate superfood, and can help support sustained energy and performance, both on and off the cricket field. At the…

Read More

​Eat Smart This Summer With This Protein-Packed Diet

Vijay Raman

Summer has arrived early, and with beach trips on the horizon, now is the perfect time to kickstart your fitness routine. While gym sessions are essential, diet plays an equally vital role in sculpting and maintaining a healthy body weight. Ritika Samaddar, Regional Head of Dietetics at Max Healthcare – New Delhi, recommends this straightforward, protein-rich plan featuring California Almonds, Greek Yoghurt, and Salmon. Morning Kickstart: California Almonds and Boiled Eggs- Begin your day with a few California Almonds.  Rich in protein, healthy fats, vitamin E, and magnesium, they help sustain…

Read More

Developed in strategic partnership with AdaniConneX and Nxtra by Airtel, this project establishes a gigawatt-scale AI ecosystem to power Viksit Bharat.

Vijay Raman

Today, Google officially broke ground on its landmark AI hub in Visakhapatnam (Vizag), Andhra Pradesh. This marks the start of construction on the company’s largest investment in India’s digital future to date, as well as reinforces Google’s commitment to being along-term partner and catalyst for India's economic and environmental resilience. The groundbreaking ceremony, celebrated together with AdaniConneX and Nxtra by Airtel, took place at Tarluvada, Andhra Pradesh, with key dignitaries: Ashwini Vaishnaw, Hon’ble Minister for Railways, Information & Broadcasting and Electronics & Information Technology, Government of India; Nara Chandrababu Naidu,…

Read More

Aster RV Hospital, Bengaluru, Performs First-of-its-Kind Leadless Pacemaker Implantation via Left Neck Approach in Bengaluru

Vijay Raman

·         Innovative Neck-Route Procedure Restores Hope for Elderly Patient Once Considered High-Risk for Conventional Pacemaker Surgery at Aster RV Hospital   Aster RV Hospital has successfully performed a rare and first-of-its-kind leadless pacemaker implantation in Bengaluru, through the left jugular (neck) approach in an 85-year-old woman with complex medical challenges, marking a significant advancement in treating high-risk cardiac patients with limited procedural access. The elderly patient was admitted with cellulitis (infection) in the right leg along with extensive post-burn contractures involving the groin and abdominal regions, resulting in tight skin…

Read More