Day: 23 December 2025

M5 E-City Mall Builds Bengaluru’s Biggest Ever Snowman

Vijay Raman

Bengaluru is set to experience an unforgettable festive spectacle: the city’s largest snowman makes its grand debut at M5 E-city Mall, transforming the space into a dazzling Christmas wonderland. Standing at an impressive 32 feet tall and 32 feet wide, the towering installation will be open to visitors from December 23, 2025 to January 31, 2026. Designed to capture the true spirit of Christmas, the snowman features vibrant festive detailing, warm holiday accents and an enchanting visual appeal that instantly evokes the magic of the season. It creates a striking…

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Royal Green Whisky Unveils New Brand Philosophy: ‘Live Up Success’ for a New Generation of Achievers

Vijay Raman

Royal Green Whisky is flipping the script, moving from “Taste the Success” to “Live Up Success.”Royal Green Whisky, one of India’s fastest-growing youth-centric whisky brands, has unveiled a bold new brand philosophy: “Live Up Success.” Evolving from the earlier promise of “Taste the Success,” the refreshed positioning mirrors the shifting attitudes of Gen Z and young millennials, a generation that sees success not as a destination but as a series of everyday moments, micro-achievements, and personal breakthroughs. Today’s young consumers are rewriting what ambition looks like. Their success is shaped by the late-night edits,…

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IOL Partners with Safran for ‘Make in India’ Defence Systems

Vijay Raman

In a major milestone in the Make-in-India program envisioned by Prime Minister Shri Narendra Modi, India Optel Limited (IOL), a Mini Navratna Defence Public Sector Undertaking, has signed a collaboration agreement with Safran Electronics & Defense for Transfer of Production of two high-precision, combat-proven systems, paving the way for their local manufacturing. The systems are: SIGMA 30N Digital Ring Laser Gyro Inertial Navigation System, used in artillery guns, air defence systems, missiles and radars; and CM3-MR Direct Firing Sight, designed for artillery guns and anti-drone systems.     The agreement…

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INS Anjadip was Delivered to the Indian Navy’s

Vijay Raman

The Indian Navy has taken delivery of Anjadip, the third Anti-Submarine Warfare Shallow Water Craft (ASW SWC) in a series of eight vessels indigenously designed and built for coastal defence and anti-submarine operations. The handover ceremony was held at Chennai Port Trust, marking a significant milestone in India’s naval shipbuilding efforts.   Built by Garden Reach Shipbuilders and Engineers (GRSE) Ltd, Kolkata, under a public-private partnership (PPP) with L&T Shipyard, Kattupalli, Anjadip reinforces the Indian Navy’s capabilities in detecting and engaging underwater threats while enhancing coastal surveillance and mine-laying operations.…

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SAIL Wins Eight National Awards for Communications Excellence

Vijay Raman

Steel Authority of India Limited (SAIL) has been conferred with eight National Awards by the Public Relations Society of India (PRSI) for excellence in corporate communication. The awards were presented during the 47th All India Public Relations Conference held in Dehradun.   SAIL received recognition across diverse categories, including Best Advertising Campaign using AI, Best Use of AI in PR Campaign, Corporate Website, Most Impressive Event Management, Make in India (Defence Sector), E-Newsletter, Best Internal Communication Campaign, and Sustainable Development Report.   The awards acknowledge SAIL’s innovative use of artificial…

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