Day: 7 November 2024

#MoveYourWay With Vicky Kaushal; Campus Unveils New Brand Campaign Celebrating the Spirit of Individuality and Authenticity

Vijay Raman

* Encourages individuals to embrace their unique journeys and passions through the fashion choices they make Campus Activewear Ltd., one of India’s leading Sports and Athleisure footwear brands, today unveiled its new brand campaign film, featuring brand ambassador Vicky Kaushal. The campaign film speaks to the spirit of youth, encouraging them to move through life with confidence and individuality. With a touch of wit, the film revolves around the central idea of “Move Your Way”— an idea that celebrates the power of individuality, conveying brand’s belief to move through life with authenticity…

Read More

Battery Material Shifts in the Li-ion Market

Vijay Raman

Author: Dr Alex Holland, Research Director at IDTechEx   The lithium-ion (Li-ion) battery industry is undergoing significant shifts in material usage, driven by the growing demand for electric vehicles (EVs) and stationary battery storage applications. Despite some short-term concerns over EV adoption, the long-term outlook for Li-ion battery demand remains positive due to improving battery technology and prices, increasing renewable penetration, and broadly supportive policies. IDTechEx forecasts the global Li-ion market to reach over US$400 billion by 2035.   This article explores the key material trends shaping the Li-ion battery market,…

Read More

Zence X Google Wallet: Together Revolutionizing the Rewards Landscape

Vijay Raman

Zence, powered by Easyrewardz, Zence, powered by Easyrewardz, a leading provider of Unified CRM solution announced a collaboration with Google Wallet, marking a significant leap forward in the rewards landscape. This integration offers a seamless and convenient way for customers to access rewards. Consumers can now enjoy immediate access to their loyalty points and coupons directly through their mobile wallets, eliminating the need for physical cards or app downloads. Brands, in turn, gain a potent platform to drive customer acquisition, enhance engagement, and build loyalty through precision-targeted offers. With this…

Read More

FPT Industrial, FPT INDUSTRIAL UNVEILS THE R38, THE BRAND-NEW COMPACT ENGINE THAT ENHANCES ITS POWER GENERATION AND INDUSTRIAL POWER UNIT LINE-UP

Vijay Raman

FPT INDUSTRIAL UNVEILS THE R38, THE BRAND-NEW COMPACT ENGINE THAT ENHANCES ITS POWER GENERATION AND INDUSTRIAL POWER UNIT LINE-UP  FPT Industrial, the Iveco Group brand dedicated to the design, production, and sale of powertrains and solutions for on- and off-road vehicles, as well as marine and power generation applications, has introduced its new R38, an engine that represents a mini-refresh of its extensive line-up. The new R38 was unveiled at EIMA 2024, the latest edition of the International Agricultural and Gardening Machinery Exhibition, held in Bologna from 6 to 10…

Read More

FPT Industrial, FPT INDUSTRIAL POWERS THE TRACTOR OF THE YEAR 2025 IN THE “HIGHPOWER” AND “UTILITY” AWARD CATEGORIES

Vijay Raman

FPT INDUSTRIAL POWERS THE TRACTOR OF THE YEAR 2025 IN THE “HIGHPOWER” AND “UTILITY” AWARD CATEGORIES  It’s party time today for FPT Industrial at EIMA International in Bologna (Italy).  The jury gave the:• Tractor of the Year (TotY) 2025 award in the HighPower category to the CASE IH Quadtrac 715 tractor, powered by FPT Industrial’s CURSOR 16 TST engine.• Tractor of the Year (TotY) 2025 award in the Utility category to the STEYR 4120 Plus tractor, powered by FPT Industrial’s F36 engine.Launched in 1998 by Italian magazine ‘Trattori’, the prestigious annual TotY awards recognize the…

Read More

Aiming to Expand the Equipment Management Area that can be Handled by a Single Person – The Implementation and Benefits of IoT Tools

Vijay Raman

A comfortably air-conditioned environment and lighting that has been adjusted to the optimal brightness; high-rise buildings also reduce the stress of moving between floors via the use of high-speed elevators. On the other hand, the building management staff must carry out the constant, demanding tasks of inspecting the equipment around the clock every day, recording the results on the inspection sheet, and using this information to compile reports.In this article, we discuss how the promotion of DX in equipment management, including the introduction of IoT technologies, can help to reduce…

Read More

FPT Industrial, FPT INDUSTRIAL TO SHOWCASE SUSTAINABLE AND EFFICIENT SOLUTIONS FOR THE AGRICULTURE INDUSTRY AT EIMA 2024

Vijay Raman

FPT INDUSTRIAL TO SHOWCASE SUSTAINABLE AND EFFICIENT SOLUTIONS FOR THE AGRICULTURE INDUSTRY AT EIMA 2024 FPT Industrial will be confirming its commitment to more efficient, productive, and sustainable agriculture at EIMA International 2024, taking place from November 6 to November 10 at the BolognaFiere exhibition center (Bologna, Italy).  The Iveco Group brand dedicated to the design, production, and sale of low-environmental impact powertrains, and a leader in industrial applications, will be showing off products in both the internal combustion engines (ICE) and ePowertrain segments, in keeping with its multi-energy strategy.Visitors to FPT…

Read More

The Union Cabinet has approved a new Central Sector Scheme, PM Vidya Lakshmi

Vijay Raman

The PM-Vidyalaxmi scheme has been recently approved by the Union Cabinet with the primary aim of providing financial support to meritorious students in India, thereby ensuring that financial constraints do not hinder their pursuit of quality higher education. This initiative is particularly focused on enabling access to higher education for those from economically challenged backgrounds. A unified online portal named ‘PM-Vidyalaxmi’ will be launched where students can apply for education loans and interest subventions through a simplified process accessible to all banks. Payments for interest subventions will be processed via…

Read More

ICG lays foundation stone of Tier-III Data Centre of Digital Coast Guard in New Delhi

Vijay Raman

The Indian Coast Guard (ICG) recently laid the foundation stone for a Tier-III Data Centre as part of Project Digital Coast Guard (DCG). This significant event took place on November 5, 2024, at Mahipalpur, New Delhi, and was officiated by IG Anand Prakash Badola, the Deputy Director General (Policy & Plans) of ICG. This data center is expected to be a substantial enhancement to the technical backbone of the ICG, ensuring that the organization can efficiently manage and deploy its assets across various operations in a modern maritime environment. Furthermore,…

Read More

Indian Railways transported a record number of passengers to their destinations in a single day

Vijay Raman

On November 4, 2024, Indian Railways set a monumental record by transporting over 3 crore passengers in a single day, marking a historic achievement in the network’s operational history. This remarkable feat occurred during a busy festive season, specifically during the celebrations of Diwali and Chhath Puja, reflecting a strong demand for rail travel during these crucial times. On this day, 120.72 lakh (12.072 million) non-suburban passengers traveled via Indian Railways, which included approximately 19.43 lakh reserved passengers and 101.29 lakh unreserved passengers. Additionally, the suburban networks saw record utilization,…

Read More