Day: 16 July 2024

Louis Dreyfus Company Relaunches Vibhor Edible Oil Brand in India

Vijay Raman

Louis Dreyfus Company (LDC), a leading global merchant and processor of agricultural goods, announced today the relaunch of Vibhor, its consumer-facing edible oil brand in India, in line with LDC’s broader strategy to extend its reach further downstream in the value chain. With over 25 years of presence in India, LDC is leveraging its expertise and local market insights to refresh the Vibhor brand, with the ambition to further strengthen its position in India's rapidly growing edible oil market, which is projected to reach US$34.75 billion in 2024 and grow…

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UNITED STATES SIGNS FIRST FOR NATIONAL PAVILION SPACE AT 2025 PARIS AIR SHOW

Vijay Raman

Kallman Worldwide, organizer of the U.S. presence at the world’s most influential trade events, and SIAE, organizers of the International Paris Air Show, today announced that the United States of America is the first country to secure space for a national pavilion at next year’s biennial gathering at Le Bourget Airport.   The 2025 event will be the 55th edition of the storied expo and Kallman’s 30th year as the show’s U.S. representative. Following a record return in 2023 after a four-year hiatus due to the COVID-19 pandemic, the 2025 USA Partnership…

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