Day: 2 August 2023

Airtel launches Airtel IQ Reach – India’s first-of-its-kind self-serve marketing communications platform

Vijay Raman

Bharti Airtel (“Airtel”), one of India’s leading telecommunications service providers, today, announced the launch of Airtel IQ Reach, a first-of-its-kind self-serve marketing communications platform, which will enable brands/ companies to drive targeted customer engagements through personalised communications. Launched under Airtel IQ, the world’s first network-embedded Communications Platform as a Service (CPaaS), Airtel IQ Reach is an intuitive platform that will enable small and medium businesses to make the most of their marketing investments as they engage with target customers in a cost-effective manner with prepaid pay-as-you-go plans. This self-serve portal…

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Rapido Auto launches “Auto Nanban” initiative to empower auto captains in Chennai

Vijay Raman

  ●        Rapido Auto aims to continually enhance the benefits offered to captains under the Auto Nanban initiative, ensuring their satisfaction and success.      Rapido, India's leading bike taxi & Auto platform, is excited to announce the launch of its innovative initiative, “Auto Nanban,” aimed at providing exceptional support to Chennai auto drivers. Through the Auto Nanban initiative, Rapido is committed to delivering best-in-class support to its auto captains, solidifying its position as a competitive differentiator in the market.   As part of Auto Nanban, Rapido offers a range…

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Affordable Housing Buyers’ EMIs Jump Over 20% in Last 2 Years

Vijay Raman

  Floating interest rates for home loans up to INR 30 lakh shot from 6.7% in 2021 to 9.15% as on date Home buyers paying EMI of approx. INR 22,700 in July 2021 now shelling out approx. INR 27,300 – up approx. INR 4,600 per month, or 20% Overall interest amount up by approx. INR 11 lakh in the period – from approx. INR 24.5 lakh in 2021 to approx. INR 35.5 lakh currently Total interest payable for a tenure of 20 years now exceeds the principal amount Interest rate growth reflects…

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Top 10 achievers of India Book of Records

Vijay Raman

Amazing feats: Surya Namaskar, Chalo Mumma, Pregnancy Fashion, Radio show    Dehradun: India Book of Records, the leading chronicle for amazing achievements, witnessed glittering feats this month. A compilation of some of the rarest records is presented below, which can inspire people to do more and better in the coming months. The top 10 records include Surya Namaskar with the support of a chair, Super Randonneur surgeon, Chalo Mumma walkathon, pregnancy fashion show, all-women electric intercity bus, non-stop radio show on sustainability, menstrual hygiene, and road safety awareness, Maha Datta Yajna…

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