Swiggy Grows its New Purchaser Base on App with Criteo

Swiggy achieved a 142% rise in new customers and a 121% increase in app installs on the Criteo platform, with 17% of those new app installs contributed by Criteo Criteo, the commerce media company, today announced the success story with Swiggy, a leading on-demand convenience platform, on successfully increasing their market share by acquiring new customers at the lowest cost per app install through a combination of acquisition tactics. Criteo helped to target the right audience and implement an effective media mix at efficient cost per conversion. Swiggy successully increased…

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