Archies, the forerunners in the social articulation industry, is celebrating Daughters Day by launching its unique and social #BondBeyondBlood campaign to commend the change in perception of Indian people. India is going through a ground-breaking transformation where residents particularly in Tier II and Tier III urban communities are slowly and steadily accepting the girl child in the family as opposed to the older generations viewpoint where giving birth to a girl child was considered a liability. Daughters are the powerhouse and the foundational stone for a lot of families…
Read MoreArchies launches #BondBeyondBlood campaign to hail the spirits of Parents in breaking cultural obstructions whist bringing up the girl child
