Day: 21 January 2026

AMARON creates high-energy moments at Tata Mumbai Marathon 2026

Vijay Raman

AMARON, the flagship brand of Amara Raja Energy & Mobility (ARE&M), delivered a high-energy presence at the Tata Mumbai Marathon held on 18th Jan 2026 as the official ‘Powered By’ partner. Through a thoughtfully designed multi-touchpoint engagement strategy, the brand amplified visibility, strengthened audience connect, and celebrated the spirit of endurance that defines marathon culture. A striking high-impact installation resembling an AMARON battery was unveiled at one of Mumbai’s most iconic junctions opposite the Chhatrapati Shivaji Terminus. The four-sided LED countdown timer served as a dynamic pre-race landmark, turning the high-traffic selfie spot…

Read More

ECOFIX: The 15-Minute Revolution in Road Repair in the Hill area

Vijay Raman

Union Minister of State (Independent Charge) for Science and Technology, Dr. Jitendra Singh, has strongly advocated the adoption of steel slag-based road construction and repair technologies to improve durability and sustainability of roads in difficult and hilly terrains. Addressing an event in New Delhi marking the signing of an agreement between the Technology Development Board (TDB) and Visakhapatnam-based industry partner for commercial production of ECOFIX, a ready-to-use pothole repair mix, Dr. Singh emphasised the potential benefits of the technology in Himalayan States and Union Territories, where short working seasons, heavy…

Read More

Indian Railways Promotes Local Products Under One Station One Product Initiative

Vijay Raman

Indian Railways’ One Station One Product (OSOP) scheme has emerged as a powerful platform for promoting local craftsmanship. It is promoting grassroot entrepreneurship across the country. The initiative seeks to transform railway stations into vibrant showcases of India’s rich regional diversity. By integrating local heritage with the national railway network, OSOP not only enhances passenger experience but also supports inclusive economic growth.   As of 19 January 2026, OSOP outlets have been established at 2,002 stations, with a total of 2,326 outlets operational. These outlets have become a source of…

Read More